000 01059nam a2200217Ia 4500
999 _c1647
_d1647
005 20201207113710.0
008 200814s9999 xx 000 0 und d
020 _a9789332559981
082 _a338.04 SCA
100 _aScarborough, Norman M.
245 0 _aEssentials of entrepreneurship and small business management
250 _a8th ed.
260 _bPearson
_aNoida
_c2019
300 _a704p.
520 _aThis eighth edition introduces the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. The book includes chapters the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations.
650 _aENTREPRENEURSHIP
650 _aNEW BUSINESS ENTERPRISES- MANAGEMENT
650 _aSMALL BUSINESS- MANAGEMENT
700 _aCornwall, Jeffrey R.
942 _cBK
_2ddc