| 000 | 01059nam a2200217Ia 4500 | ||
|---|---|---|---|
| 999 |
_c1647 _d1647 |
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| 005 | 20201207113710.0 | ||
| 008 | 200814s9999 xx 000 0 und d | ||
| 020 | _a9789332559981 | ||
| 082 | _a338.04 SCA | ||
| 100 | _aScarborough, Norman M. | ||
| 245 | 0 | _aEssentials of entrepreneurship and small business management | |
| 250 | _a8th ed. | ||
| 260 |
_bPearson _aNoida _c2019 |
||
| 300 | _a704p. | ||
| 520 | _aThis eighth edition introduces the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. The book includes chapters the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. | ||
| 650 | _aENTREPRENEURSHIP | ||
| 650 | _aNEW BUSINESS ENTERPRISES- MANAGEMENT | ||
| 650 | _aSMALL BUSINESS- MANAGEMENT | ||
| 700 | _aCornwall, Jeffrey R. | ||
| 942 |
_cBK _2ddc |
||