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HBR's 10 must reads on strategic marketing Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston Harvard Business Review Press 2013Availability: Items available for loan: IIMJ LibraryCall number: 658.802 HBR (2).
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Spanning silos :the new CMO imperative by Aaker, David A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston Harvard Business School Press 2008Availability: Items available for loan: IIMJ LibraryCall number: 658.8 AAK (1).
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Tilt : shifting your strategy from products to customers by Dawar, Niraj. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston Harvard Business Review Press 2013Availability: Items available for loan: IIMJ LibraryCall number: 658.802 DAW (1), Jallo Chak Campus LibraryCall number: 658.802 DAW (1).
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Strategic Marketing by Cravens, David W. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill 2006Availability: Items available for loan: IIMJ LibraryCall number: 658.802 CRA (1).
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Business to business marketing by Brennan, Ross | Canning, Louise | McDowell, Raymond. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Los Angeles Sage 2014Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8 BRE (2), IIMJ LibraryCall number: 658.8 BRE (1).
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Winning in emerging markets : a road map for strategy and execution by Khanna, Tarun | Palepu, Krishna G. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston Harvard Business Review Press 2010Availability: Items available for loan: IIMJ LibraryCall number: 658.4012 KHA (1), Jallo Chak Campus LibraryCall number: 658.4012 KHA (1).
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Marketing strategy and competitive positioning by Hooley, Graham | Piercy, Nigel | Nicoulaud, Brigitte. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2009Availability: Items available for loan: IIMJ LibraryCall number: 658.802 HOO (1).
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Strategic marketing problems : cases and comments by Kerin, Roger A. Edition: 12th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KER (1).
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Business to business marketing : analysis and practice by Vitale, Robert | Giglierano, Joseph | Pfoertsch, Waldemar. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.8 VIT (1).
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Essential guide to marketing planning by Wood, Marian Burk. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2013Availability: Items available for loan: IIMJ LibraryCall number: 658.802 WOO (1).
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