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1.
HBR's 10 must reads on strategic marketing

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2013Availability: Items available for loan: IIMJ LibraryCall number: 658.802 HBR (2).

2.
Spanning silos :the new CMO imperative

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business School Press 2008Availability: Items available for loan: IIMJ LibraryCall number: 658.8 AAK (1).

3.
Tilt : shifting your strategy from products to customers

by Dawar, Niraj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2013Availability: Items available for loan: IIMJ LibraryCall number: 658.802 DAW (1), Jallo Chak Campus LibraryCall number: 658.802 DAW (1).

4.
Understanding marketing : expert solutions to everyday challenges

by Harvard Business Press.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business School Press 2010Availability: No items available : Checked out (1).

5.
Marketing channel management : a customer centric approach

by Venugopal, Pingali.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2001Availability: Items available for loan: IIMJ LibraryCall number: 658.84 VEN (1).

6.
Strategic Marketing

by Cravens, David W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill 2006Availability: Items available for loan: IIMJ LibraryCall number: 658.802 CRA (1).

7.
Business to business marketing

by Brennan, Ross | Canning, Louise | McDowell, Raymond.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage 2014Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8 BRE (2), IIMJ LibraryCall number: 658.8 BRE (1).

8.
It's all about customers : the perfect way to grow your business through marketing, sales and service

by Frazer-Robinson, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2001Availability: Items available for loan: IIMJ LibraryCall number: 658.802 FRA (1).

9.
Marketing accountability : how to measure marketing effectiveness

by McDonald, Malcolm | Mouncey, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2010Availability: Items available for loan: IIMJ LibraryCall number: 658.8 MCD (1).

10.
Complete marketer : 60 essential concepts for marketing excellence

by McDonald, Malcolm | Meldrum, Mike.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2013Availability: Items available for loan: IIMJ LibraryCall number: 658.8 MCD (1).

11.
Creativity and data marketing : a practical guide to data innovation

by Wang, Becky.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.8 WAN (1).

12.
Experimental marketing : a practical guide to interactive brand experiences

by Smilansky, Shirra.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2018Availability: Items available for loan: IIMJ LibraryCall number: 658.8 SMI (1).

13.
Malcolm McDonald on marketing planning : understanding marketing plans and strategy

by McDonald, Malcolm.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.8 MCD (1).

14.
Marketing with strategic empathy : inspiring strategy with deeper consumer insight

by Brooks, Claire.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2016Availability: Items available for loan: IIMJ LibraryCall number: 658.8 BRO (1).

15.
Winning in emerging markets : a road map for strategy and execution

by Khanna, Tarun | Palepu, Krishna G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2010Availability: Items available for loan: IIMJ LibraryCall number: 658.4012 KHA (1), Jallo Chak Campus LibraryCall number: 658.4012 KHA (1).

16.
Marketing strategy and competitive positioning

by Hooley, Graham | Piercy, Nigel | Nicoulaud, Brigitte.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2009Availability: Items available for loan: IIMJ LibraryCall number: 658.802 HOO (1).

17.
Strategic marketing problems : cases and comments

by Kerin, Roger A.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KER (1).

18.
Business to business marketing : analysis and practice

by Vitale, Robert | Giglierano, Joseph | Pfoertsch, Waldemar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.8 VIT (1).

19.
Essential guide to marketing planning

by Wood, Marian Burk.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2013Availability: Items available for loan: IIMJ LibraryCall number: 658.802 WOO (1).

20.
Maximizing lead generation : the complete guide for B2B marketers

by Stevens, Ruth P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2015Availability: Items available for loan: IIMJ LibraryCall number: 658.8 STE (1).

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