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1.
Strategic Marketing

by Cravens, David W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill 2006Availability: Items available for loan: IIMJ LibraryCall number: 658.802 CRA (1).

2.
Strategic marketing problems : cases and comments

by Kerin, Roger A.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KER (1).

3.
Strategy and tactics of pricing : a guide to growing more profitably

by Nagle, Thomas T | Muller, Georg.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.816 NAG (1).

4.
Red ocean traps : the mental models that undermine market-creating strategies

by Kim, W. Chan | Mauborgne, Renée.

Series: Harvard business review classicsMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Press 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.4012 KIM (1).

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