|
|
1.
|
Tilt : shifting your strategy from products to customers by Dawar, Niraj. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston Harvard Business Review Press 2013Availability: Items available for loan: IIMJ LibraryCall number: 658.802 DAW (1), Jallo Chak Campus LibraryCall number: 658.802 DAW (1).
|
|
|
2.
|
|
|
|
3.
|
Marketing research : an applied orientation by Malhotra, Naresh K | Dash, Satyabhusan. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.83 MAL (3), Jallo Chak Campus LibraryCall number: 658.83 MAL (2).
|
|
|
4.
|
Marketing research by Aaker, David A | Kumar, V | Day, George S | Leone, Robert P. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.83 AAK (1).
|
|
|
5.
|
Marketing research : a global outlook by Kumar, V. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sage 2015Availability: Items available for loan: IIMJ LibraryCall number: 658.83 KUM (1), Jallo Chak Campus LibraryCall number: 658.83 KUM (1).
|
|
|
6.
|
|
|
|
7.
|
|
|
|
8.
|
|
|
|
9.
|
|
|
|
10.
|
Marketing research : an integrated approach by Wilson, Alan. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2012Availability: Items available for loan: IIMJ LibraryCall number: 658.83 WIL (1).
|
|
|
11.
|
|
|
|
12.
|
Marketing research by Burns, Alvin C | Veeck, Ann | Bush, Ronald F. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.83 BUR (1).
|
|
|
13.
|
Marketing research : a South Asian perspective by Brown, Tom J | Suter, Tracy A | Adhikari, Atanu. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage 2016Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.83 BRO (1), IIMJ LibraryCall number: 658.83 BRO (1).
|
|
|
14.
|
Data-driven marketing content : a practical guide by Wilson, Lee. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bingley Emerald 2019Availability: Items available for loan: IIMJ LibraryCall number: 658.83 WIL (1).
|
|
|
15.
|
Market research : the process, data and methods using Stata by Mooi, Erik | Sarstedt, Marko | Mooi-Reci, Irma. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Singapore Springer 2018Availability: Items available for loan: IIMJ LibraryCall number: 658.83 MOO (1).
|
|
|
16.
|
|
|
|
17.
|
|
|
|
18.
|
Key marketing metrics : the 50+ metrics every manager needs to know by Farris, Paul W | Bendle, Neil T | Pfeifer, Phillip E | Reibstein, David J. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Harlow Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.83 FAR (1).
|
|
|
19.
|
|
|
|
20.
|
Experimentation works : the surprising power of business experiments by Thomke, Stefan H. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston Harvard Business Review Press 2020Availability: Items available for loan: IIMJ LibraryCall number: 658.4063 THO (1), Jallo Chak Campus LibraryCall number: 658.4063 THO (1).
|
