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1.
Tilt : shifting your strategy from products to customers

by Dawar, Niraj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2013Availability: Items available for loan: IIMJ LibraryCall number: 658.802 DAW (1), Jallo Chak Campus LibraryCall number: 658.802 DAW (1).

2.
Marketing analytics : data driven techniques with Microsoft Excel

by Winston, Wayne L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley 2017Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8 WIN (1). Checked out (1).

3.
Marketing research : an applied orientation

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.83 MAL (3), Jallo Chak Campus LibraryCall number: 658.83 MAL (2).

4.
Marketing research

by Aaker, David A | Kumar, V | Day, George S | Leone, Robert P.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.83 AAK (1).

5.
Marketing research : a global outlook

by Kumar, V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2015Availability: Items available for loan: IIMJ LibraryCall number: 658.83 KUM (1), Jallo Chak Campus LibraryCall number: 658.83 KUM (1).

6.
Business to business market research : understanding and measuring business markets

by McNeil, Ruth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2006Availability: Items available for loan: IIMJ LibraryCall number: 658.83 MCN (1).

7.
Consumer insight : how to use data and market research to get closer to your customer

by Stone, Merlin | Bond, Alison | Foss, Bryan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2005Availability: Items available for loan: IIMJ LibraryCall number: 658.834 STO (1).

8.
Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques

by Grigsby, Mike.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2016Availability: Items available for loan: IIMJ LibraryCall number: 658.8 GRI (1).

9.
Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques

by Struhl, Steven.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2017Availability: Items available for loan: IIMJ LibraryCall number: 006.3 STR (1).

10.
Marketing research : an integrated approach

by Wilson, Alan.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2012Availability: Items available for loan: IIMJ LibraryCall number: 658.83 WIL (1).

11.
Marketing metrics : the manager's guide to measuring marketing performance

by Bendle, Neil T | Farris, Paul W | Pfeifer, Philip E | Reibstein, David J.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.83 BEN (2). In transit (1).

12.
Marketing research

by Burns, Alvin C | Veeck, Ann | Bush, Ronald F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.83 BUR (1).

13.
Marketing research : a South Asian perspective

by Brown, Tom J | Suter, Tracy A | Adhikari, Atanu.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2016Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.83 BRO (1), IIMJ LibraryCall number: 658.83 BRO (1).

14.
Data-driven marketing content : a practical guide

by Wilson, Lee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Bingley Emerald 2019Availability: Items available for loan: IIMJ LibraryCall number: 658.83 WIL (1).

15.
Market research : the process, data and methods using Stata

by Mooi, Erik | Sarstedt, Marko | Mooi-Reci, Irma.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Singapore Springer 2018Availability: Items available for loan: IIMJ LibraryCall number: 658.83 MOO (1).

16.
Butterfly effect in competitive markets : driving small changes for large differences

by Rajagopal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York Palgrave Macmillan 2015Availability: Items available for loan: IIMJ LibraryCall number: 658.8 RAJ (1).

17.
Concise guide to market research : the process, data, and methods using IBM SPSS statistics

by Sarstedt, Marko | Mooi, Erik.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Berlin Springer 2019Availability: Items available for loan: IIMJ LibraryCall number: 658.83 SAR (1).

18.
Key marketing metrics : the 50+ metrics every manager needs to know

by Farris, Paul W | Bendle, Neil T | Pfeifer, Phillip E | Reibstein, David J.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.83 FAR (1).

19.
Qualitative consumer and marketing research : the Asian perspectives and practices

by Nuttavuthisit, Krittinee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Singapore Springer 2019Availability: No items available : Checked out (1).

20.
Experimentation works : the surprising power of business experiments

by Thomke, Stefan H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2020Availability: Items available for loan: IIMJ LibraryCall number: 658.4063 THO (1), Jallo Chak Campus LibraryCall number: 658.4063 THO (1).

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