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1.
Practical text analytics : interpreting text and unstructured data for business intelligence

by Struhl, Steven.

Series: Marketing Science SeriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2015Availability: Items available for loan: IIMJ LibraryCall number: 006.312 STR (1).

2.
Management decision-making, big data & analytics

by Gressel, Simone | Pauleen, David J | Taskin, Nazim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publishing 2021Availability: Items available for loan: IIMJ LibraryCall number: 658.4033 GRE (1).

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