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21.
Media Metrics : an introduction to quantitative research in mass communication

by Dayal, Manoj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage 2017Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 001.42 DAY (1), IIMJ LibraryCall number: 001.42 DAY (1).

22.
Media and communication research methods : an introduction to qualitative and quantitative approaches

by Berger, Arthur Asa.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage 2016Availability: No items available : Checked out (1).

23.
Negotiation : communication for diverse settings

by Spangle, Michael L | Isenhart, Myra Warren.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi SAGE 2014Availability: Items available for loan: IIMJ LibraryCall number: 658.4052 SPA (1).

24.
Research methods for business and social science students

by Adams, John | Khan, Hafiz T. A | Raeside, Robert.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage 2014Availability: No items available : Checked out (1).

25.
Who cheats and how ? : scams, fraud and the dark side of the corporate world

by Banerjee, Robin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage 2015Availability: Items available for loan: IIMJ LibraryCall number: 364.163 BAN (1).

26.
Business to business marketing

by Brennan, Ross | Canning, Louise | McDowell, Raymond.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage 2014Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8 BRE (1), IIMJ LibraryCall number: 658.8 BRE (2).

27.
Rural marketing : challenges and opportunities

by Kumar, Dinesh | Gupta, Punam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles SAGE 2017Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8 KUM (1), IIMJ LibraryCall number: 658.8 KUM (1).

28.
Research methodology : a step by step guide for beginners

by Kumar, Ranjit.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage 2014Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 001.42 KUM (1).

29.
Myth and reality : studies in the formation of Indian culture

by Kosambi, Damodar Dharmanand.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2016Availability: Items available for loan: IIMJ LibraryCall number: 398.2 KOS (1).

30.
Social marketing : influencing behaviors for good

by Lee, Nancy R | Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles SAGE 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.8 LEE (1).

31.
Marketing : a critical textbook

by Ellis, Nick | Fitchett, James | Higgins, Matthew | Jack, Gavin | Lim, Ming | Saren, Michael | Tadajewski, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2012Availability: Items available for loan: IIMJ LibraryCall number: 658.8 ELL (1).

32.
Using IBM SPSS statistics : an interactive hands on approach

by Aldrich, James O | Cunningham, James B.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage 2016Availability: Items available for loan: IIMJ LibraryCall number: 005.55 ALD (1).

33.
Social Media Marketing

by Tuten, Tracy L | Solomon, Michael R.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2016Availability: Items available for loan: IIMJ LibraryCall number: 658.872 TUT (2), Jallo Chak Campus LibraryCall number: 658.872 TUT (1).

34.
Essentials of business research : a guide to doing your research project

by Wilson, Jonathan.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage 2014Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 001.42 WIL (1).

35.
Introducing research methodology : a beginner's guide to doing a research project

by Flick, Uwe.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2017Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 001.42 FLI (1).

36.
Interviewing children and young people for research

by O'Reilly, Michelle | Dogra, Nisha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage 2017Availability: Items available for loan: IIMJ LibraryCall number: 001.4 ORE (1).

37.
Legends in consumer behavior : Russell W. Belk

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage 2014Availability: Items available for reference: IIMJ Library Not for loanCall number: 658.8342 LEG (10). :

38.
Aaker on branding : 20 principles that drive success

by Aaker, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2014Availability: Items available for loan: IIMJ LibraryCall number: 658.827 AAK (1), Jallo Chak Campus LibraryCall number: 658.827 AAK (1).

39.
Strategic brand management for B2B markets : a road map for organizational transformation

by Sarin, Sharad.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2016Availability: Items available for loan: IIMJ LibraryCall number: 658.827 SAR (1). Checked out (1).

40.
Media audience research : a guide for professionals

by Mytton, Graham | Diem, Peter | Dam, Piet Hein van.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage 2016Availability: Items available for loan: IIMJ LibraryCall number: 001.42 MYT (1).

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