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1.
Marketing strategy and competitive positioning

by Hooley, Graham | Piercy, Nigel | Nicoulaud, Brigitte.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2009Availability: Items available for loan: IIMJ LibraryCall number: 658.802 HOO (1).

2.
Strategic marketing problems : cases and comments

by Kerin, Roger A.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KER (1).

3.
Business to business marketing : analysis and practice

by Vitale, Robert | Giglierano, Joseph | Pfoertsch, Waldemar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.8 VIT (1).

4.
Essential guide to marketing planning

by Wood, Marian Burk.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2013Availability: Items available for loan: IIMJ LibraryCall number: 658.802 WOO (1).

5.
Maximizing lead generation : the complete guide for B2B marketers

by Stevens, Ruth P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2015Availability: Items available for loan: IIMJ LibraryCall number: 658.8 STE (1).

6.
Market based management

by Best, Roger.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2015Availability: Items available for loan: IIMJ LibraryCall number: 658.8 BES (1).

7.
Framework for marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2018Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KOT (2), Jallo Chak Campus LibraryCall number: 658.8 KOT (1). Checked out (1).

8.
Marketing : an introduction

by Armstrong, Gary | Kotler, Philip | Opresnik, Marc O.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.8 ARM (1).

9.
Services marketing : people, technology, strategy

by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2018Availability: Items available for loan: IIMJ LibraryCall number: 658.8 WIR (1).

10.
Principles of marketing

by Kotler, Philip | Armstrong, Gary | Agnihotri, Prafulla Y.

Edition: 17th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2018Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KOT (1), Jallo Chak Campus LibraryCall number: 658.8 KOT (2). Checked out (2).

11.
Essentials of marketing

by Blythe, Jim | Martin, Jane.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow Pearson 2019Availability: Items available for loan: IIMJ LibraryCall number: 658.8 BLY (1).

12.
Marketing management

by Kotler, Philip | Keller, Kevin Lane | Brady, Mairead | Goodman, Malcolm | Hansen, Torben.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow Pearson 2019Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KOT (1).

13.
Marketing : real people, real choices

by Solomon, Michael R | Marshall, Greg W | Stuart, Elnora W.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow Pearson 2018Availability: Items available for loan: IIMJ LibraryCall number: 658.8 SOL (1).

14.
Marketing management : Indian cases

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education 2018Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8 MAR (1), IIMJ LibraryCall number: 658.8 MAR (1).

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