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1.
Consumer Behaviour

by Schiffman, Leon G | Wisenblit, Joseph | Kumar, S. Ramesh.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2016Availability: Items available for loan: IIMJ LibraryCall number: 658.8342 SCH (1), Jallo Chak Campus LibraryCall number: 658.8342 SCH (1).

2.
Marketing and branding : the Indian scenario

by Kumar, S. Ramesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2013Availability: Items available for loan: IIMJ LibraryCall number: 658.827 KUM (1).

3.
Consumer Behaviour

by Schiffman, Leon G | Wisenblit, Joseph | Kumar, S. Ramesh.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2021Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8342 SCH (1). Checked out (1).

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