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1.
Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane | Parameswaran, Ambi M.G | Jacob, Issac.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2015Availability: Items available for loan: IIMJ LibraryCall number: 658.827 KEL (1). Checked out (1).

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2.
Marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KOT (3), Jallo Chak Campus LibraryCall number: 658.8 KOT (4).

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3.
Framework for marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2018Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KOT (2), Jallo Chak Campus LibraryCall number: 658.8 KOT (1). Checked out (1).

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4.
Marketing management

by Kotler, Philip | Keller, Kevin Lane | Brady, Mairead | Goodman, Malcolm | Hansen, Torben.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow Pearson 2019Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KOT (1).

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5.
Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane | Swaminathan, Vanitha | Parameswaran, Ambi M.G | Jacob, Issac.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2020Availability: Items available for loan: IIMJ LibraryCall number: 658.827 KEL (1).

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