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1.
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Strategic brand management : building, measuring, and managing brand equity by Keller, Kevin Lane | Parameswaran, Ambi M.G | Jacob, Issac. Edition: 4th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2015Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.827 KEL (1), IIMJ LibraryCall number: 658.827 KEL (1).
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2.
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Marketing management by Kotler, Philip | Keller, Kevin Lane. Edition: 15th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KOT (3), Jallo Chak Campus LibraryCall number: 658.8 KOT (4).
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3.
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Framework for marketing management by Kotler, Philip | Keller, Kevin Lane. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2018Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KOT (2), Jallo Chak Campus LibraryCall number: 658.8 KOT (1). Checked out (1).
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4.
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Marketing management by Kotler, Philip | Keller, Kevin Lane | Brady, Mairead | Goodman, Malcolm | Hansen, Torben. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Harlow Pearson 2019Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KOT (1).
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5.
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