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81.
Business market management (B2B) : understanding, creating and delivering value

by Anderson, James C | Narus, James A | Narayandas, Das | Seshadri, D.V.R.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.8 AND (1).

82.
Tourism marketing

by Dasgupta, Devashish.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2011Availability: Items available for loan: IIMJ LibraryCall number: 338.4791 DAS (1).

83.
Strategic marketing problems : cases and comments

by Kerin, Roger A.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KER (1).

84.
Social media marketing : strategies for engaging in Facebook, Twitter & other social media

by Evans, Liana 'Li'.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.872 EVA (1).

85.
Business to business marketing : analysis and practice

by Vitale, Robert | Giglierano, Joseph | Pfoertsch, Waldemar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.8 VIT (1).

86.
Exploring the hospitality industry

by Walker, John R | Walker, Josielyn T.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2012Availability: Items available for loan: IIMJ LibraryCall number: 338.4791 WAL (1).

87.
Ultimate web marketing guide

by Miller, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2012Availability: Items available for loan: IIMJ LibraryCall number: 658.872 MIL (1).

88.
Marketing issues in SME's : cases from India

by Pandey, Neeraj | Singh, Gaganpreet | Bijupurkar, Rama.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2013Availability: Items available for loan: IIMJ LibraryCall number: 658.83 PAN (1).

89.
Internet marketing start to finish

by Juon, Catherine | Greiling, Dunrie | Buerkle, Catherine.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2012Availability: Items available for loan: IIMJ LibraryCall number: 658.872 JUO (1).

90.
Grouped : how small groups of friends are the key to influence on the social web

by Adams, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2012Availability: Items available for loan: IIMJ LibraryCall number: 006.754 ADA (1).

91.
Outsmarting social media : profiting in the age of friendship marketing

by Bailyn, Evan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2012Availability: Items available for loan: IIMJ LibraryCall number: 658.872 BAI (1).

92.
Web analytics action hero : using analysis to gain insight and optimize your business

by Dykes, Brent.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2013Availability: Items available for loan: IIMJ LibraryCall number: 006.312 DYK (1).

93.
Marketing research : an integrated approach

by Wilson, Alan.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2012Availability: Items available for loan: IIMJ LibraryCall number: 658.83 WIL (1).

94.
Essential guide to marketing planning

by Wood, Marian Burk.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2013Availability: Items available for loan: IIMJ LibraryCall number: 658.802 WOO (1).

95.
Social research methods : qualitative and quantitative approaches

by Neuman, W. Lawrence.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2015Availability: Items available for loan: IIMJ LibraryCall number: 001.42 NEU (1).

96.
Facebook marketing : leveraging Facebook's features for your marketing campaigns

by Carter, Brian | Levy, Justin.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2015Availability: Items available for loan: IIMJ LibraryCall number: 658.872 CAR (2).

97.
Maximizing lead generation : the complete guide for B2B marketers

by Stevens, Ruth P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2015Availability: Items available for loan: IIMJ LibraryCall number: 658.8 STE (1).

98.
Global search engine marketing : fine tuning your international search engine results

by Kennedy, Anne | Hauksson, Kristjan Mar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2015Availability: Items available for loan: IIMJ LibraryCall number: 658.872 KEN (1).

99.
Small town rules : how big brands and small businesses can prosper in a connected economy

by Moltz, Barry J | McCray, Becky.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2015Availability: Items available for loan: IIMJ LibraryCall number: 658.827 MOL (1).

100.
Google semantic search : search engine optimization (SEO) techniques that get your company more traffic, increase brand impact, and amplify your online presence

by Amerland, David | SEARCH ENGINE OPTIMIZATION.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2015Availability: Items available for loan: IIMJ LibraryCall number: 025.04252 AME (1).

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