|
|
21.
|
|
|
|
22.
|
Operations strategy by Slack, Nigel | Lewis, Michael. Edition: 2nd ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson Education Limited 2009Availability: Items available for loan: IIMJ LibraryCall number: 658.5 SLA (1).
|
|
|
23.
|
Decision support systems in the 21st century by Marakas, George M. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson Education Limited 2015Availability: Items available for loan: IIMJ LibraryCall number: 658.4038 MAR (1), Jallo Chak Campus LibraryCall number: 658.4038 MAR (1).
|
|
|
24.
|
Business intelligence : a managerial approach by Turban, Efraim | Sharda, Ramesh | Delen, Dursun | King, David. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson Education 2014Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.472 TUR (1), IIMJ LibraryCall number: 658.472 TUR (1).
|
|
|
25.
|
Operations research : an introduction by Mariappan, P. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson Education Limited 2013Availability: Items available for loan: IIMJ LibraryCall number: 658.4034 MAR (1).
|
|
|
26.
|
Management information systems : managing the digital firm by Laudon, Kenneth C | Laudon, Jane P. Edition: 14th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson Education India 2016Availability: Items available for loan: IIMJ LibraryCall number: 658.4038 LAU (1), Jallo Chak Campus LibraryCall number: 658.4038 LAU (3).
|
|
|
27.
|
Technology strategy for managers and entrepreneurs by Shane, Scott A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2013Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.514 SHA (2), IIMJ LibraryCall number: 658.514 SHA (1).
|
|
|
28.
|
|
|
|
29.
|
Retail management : a strategic approach by Berman, Barry | Evans, Joel R | Chatterjee, Patrali | Srivastava, Ritu. Edition: 13th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2018Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.87 BER (2), IIMJ LibraryCall number: 658.87 BER (1).
|
|
|
30.
|
Services marketing : people, technology, strategy by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.8 LOV (1).
|
|
|
31.
|
Rural Marketing by Kashyap, Pradeep. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2016Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KAS (1).
|
|
|
32.
|
Consumer Behaviour by Schiffman, Leon G | Wisenblit, Joseph | Kumar, S. Ramesh. Edition: 11th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2016Availability: Items available for loan: IIMJ LibraryCall number: 658.8342 SCH (1), Jallo Chak Campus LibraryCall number: 658.8342 SCH (1).
|
|
|
33.
|
Strategic brand management : building, measuring, and managing brand equity by Keller, Kevin Lane | Parameswaran, Ambi M.G | Jacob, Issac. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2015Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.827 KEL (1), IIMJ LibraryCall number: 658.827 KEL (1).
|
|
|
34.
|
Rural marketing : text and cases by Krishnamacharyulu, C. S. G | Ramakrishnan, Lalitha. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KRI (1), Jallo Chak Campus LibraryCall number: 658.8 KRI (1).
|
|
|
35.
|
Advertising management by Batra, Rajeev | Myers, John G | Aaker, David A. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2018Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 659.1 BAT (1), IIMJ LibraryCall number: 659.1 BAT (1).
|
|
|
36.
|
Retail marketing management by Gilbert, David. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2006Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.87 GIL (1), IIMJ LibraryCall number: 658.87 GIL (1).
|
|
|
37.
|
Organizational behaviour by Robbins, Stephen P | Judge, Timothy A | Vohra, Neharika. Edition: 16th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson Education 2017Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.402 ROB (4), IIMJ LibraryCall number: 658.402 ROB (1).
|
|
|
38.
|
Excel 2016 : formulas and functions by McFedries, Paul. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2017Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 005.54 MCF (5), IIMJ LibraryCall number: 005.54 MCF (1).
|
|
|
39.
|
Microeconomics by Pindyck, Robert | Rubinfeld, Daniel L. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 338.5 PIN (2), Jallo Chak Campus LibraryCall number: 338.5 PIN (3). Checked out (1).
|
|
|
40.
|
Marketing management by Kotler, Philip | Keller, Kevin Lane. Edition: 15th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KOT (3), Jallo Chak Campus LibraryCall number: 658.8 KOT (4).
|
