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21.
Service operations management : improving service delivery

by Johnston, Robert | Clark, Graham.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2008Availability: Items available for loan: IIMJ LibraryCall number: 658.5 JOH (1).

22.
Operations strategy

by Slack, Nigel | Lewis, Michael.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson Education Limited 2009Availability: Items available for loan: IIMJ LibraryCall number: 658.5 SLA (1).

23.
Decision support systems in the 21st century

by Marakas, George M.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson Education Limited 2015Availability: Items available for loan: IIMJ LibraryCall number: 658.4038 MAR (1), Jallo Chak Campus LibraryCall number: 658.4038 MAR (1).

24.
Business intelligence : a managerial approach

by Turban, Efraim | Sharda, Ramesh | Delen, Dursun | King, David.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson Education 2014Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.472 TUR (1), IIMJ LibraryCall number: 658.472 TUR (1).

25.
Operations research : an introduction

by Mariappan, P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson Education Limited 2013Availability: Items available for loan: IIMJ LibraryCall number: 658.4034 MAR (1).

26.
Management information systems : managing the digital firm

by Laudon, Kenneth C | Laudon, Jane P.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson Education India 2016Availability: Items available for loan: IIMJ LibraryCall number: 658.4038 LAU (1), Jallo Chak Campus LibraryCall number: 658.4038 LAU (3).

27.
Technology strategy for managers and entrepreneurs

by Shane, Scott A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2013Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.514 SHA (2), IIMJ LibraryCall number: 658.514 SHA (1).

28.
B2b digital marketing : using the web to market directly to businesses

by Miller, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2014Availability: Items available for loan: IIMJ LibraryCall number: 658.872 MIL (1), Jallo Chak Campus LibraryCall number: 658.872 MIL (1).

29.
Retail management : a strategic approach

by Berman, Barry | Evans, Joel R | Chatterjee, Patrali | Srivastava, Ritu.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2018Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.87 BER (2), IIMJ LibraryCall number: 658.87 BER (1).

30.
Services marketing : people, technology, strategy

by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.8 LOV (1).

31.
Rural Marketing

by Kashyap, Pradeep.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2016Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KAS (1).

32.
Consumer Behaviour

by Schiffman, Leon G | Wisenblit, Joseph | Kumar, S. Ramesh.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2016Availability: Items available for loan: IIMJ LibraryCall number: 658.8342 SCH (1), Jallo Chak Campus LibraryCall number: 658.8342 SCH (1).

33.
Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane | Parameswaran, Ambi M.G | Jacob, Issac.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2015Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.827 KEL (1), IIMJ LibraryCall number: 658.827 KEL (1).

34.
Rural marketing : text and cases

by Krishnamacharyulu, C. S. G | Ramakrishnan, Lalitha.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KRI (1), Jallo Chak Campus LibraryCall number: 658.8 KRI (1).

35.
Advertising management

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2018Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 659.1 BAT (1), IIMJ LibraryCall number: 659.1 BAT (1).

36.
Retail marketing management

by Gilbert, David.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2006Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.87 GIL (1), IIMJ LibraryCall number: 658.87 GIL (1).

37.
Organizational behaviour

by Robbins, Stephen P | Judge, Timothy A | Vohra, Neharika.

Edition: 16th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson Education 2017Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.402 ROB (4), IIMJ LibraryCall number: 658.402 ROB (1).

38.
Excel 2016 : formulas and functions

by McFedries, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2017Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 005.54 MCF (5), IIMJ LibraryCall number: 005.54 MCF (1).

39.
Microeconomics

by Pindyck, Robert | Rubinfeld, Daniel L.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 338.5 PIN (2), Jallo Chak Campus LibraryCall number: 338.5 PIN (3). Checked out (1).

40.
Marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KOT (3), Jallo Chak Campus LibraryCall number: 658.8 KOT (4).

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