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101.
Strategic marketing for non-profit organizations

by Andreasen, Alan R | Kotler, Philip.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2015Availability: Items available for loan: IIMJ LibraryCall number: 658.8 AND (1).

102.
Market based management

by Best, Roger.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2015Availability: Items available for loan: IIMJ LibraryCall number: 658.8 BES (1).

103.
Selling today : partnering to create value

by Manning, Gerald L | Ahearne, Michael | Reece, Barry.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.81 MAN (1).

104.
Framework for marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2018Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KOT (2), Jallo Chak Campus LibraryCall number: 658.8 KOT (1). Checked out (1).

105.
Advances in business, operations, and product analytics : cutting edge cases from finance to manufacturing to healthcare

by Drake, Matthew J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2016Availability: Items available for loan: IIMJ LibraryCall number: 658.403 DRA (1).

106.
Marketing metrics : the manager's guide to measuring marketing performance

by Bendle, Neil T | Farris, Paul W | Pfeifer, Philip E | Reibstein, David J.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.83 BEN (2). In transit (1).

107.
Global marketing management

by Keegan, Warren J | Brill, Elyse Arnow.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.84 KEE (1).

108.
Marketing : an introduction

by Armstrong, Gary | Kotler, Philip | Opresnik, Marc O.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.8 ARM (1).

109.
Marketing research

by Burns, Alvin C | Veeck, Ann | Bush, Ronald F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.83 BUR (1).

110.
Marketing and sales analytics : proven techniques and powerful applications from industry leaders

by Brea, Cesar A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.83 BRE (1), Jallo Chak Campus LibraryCall number: 658.83 BRE (1).

111.
Definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world

by Lieberman, Al | Esgate, Patricia.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.8 LIE (1).

112.
Sales and distribution management : decisions, strategies, and cases

by Still, Richard R | Cundiff, Edward W | Govoni, Norman A.P | Puri, Sandeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2019Availability: Items available for loan: IIMJ LibraryCall number: 658.81 STI (3), Jallo Chak Campus LibraryCall number: 658.81 STI (1).

113.
Fundamentals of digital marketing

by Bhatia, Punnet Singh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2017Availability: No items available : Checked out (1).

114.
Services marketing : people, technology, strategy

by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2018Availability: Items available for loan: IIMJ LibraryCall number: 658.8 WIR (1).

115.
Pearson general knowledge manual 2018

by Thorpe, Edgar | Thorpe, Showick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2018Availability: Items available for reference: IIMJ Library Not for loanCall number: 001 THO (1). :

116.
Current affairs and previous years questions

by Thorpe, Edgar | Thorpe, Showick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2018Availability: Items available for loan: IIMJ LibraryCall number: 001 THO (1).

117.
Graph theory : modeling, applications, and algorithms

by Agnarsson, Geir | Greenlaw, Raymond.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2008Availability: Items available for loan: IIMJ LibraryCall number: 511.5 AGN (1).

118.
Statistics for business : decision making and analysis

by Stine, Robert | Foster, Dean.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2016Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 519.5 STI (1).

119.
Essentials of operations management

by Slack, Nigel | Brandon-Jones, Alistair | Johnston, Robert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2014Availability: Items available for loan: IIMJ LibraryCall number: 658.5 SLA (1).

120.
Multivariate data analysis

by Hair, Joseph F | Black, William C | Babin, Barry J | Anderson, Rolph E.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2016Availability: Items available for loan: IIMJ LibraryCall number: 519.535 HAI (1).

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