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1.
Marketing strategy and competitive positioning

by Hooley, Graham | Piercy, Nigel | Nicoulaud, Brigitte.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2009Availability: Items available for loan: IIMJ LibraryCall number: 658.802 HOO (1).

2.
Small town rules : how big brands and small businesses can prosper in a connected economy

by Moltz, Barry J | McCray, Becky.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2015Availability: Items available for loan: IIMJ LibraryCall number: 658.827 MOL (1).

3.
Business process, modeling, simulation and design

by Laguna, Manuel | Marklund, Johan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.401 LAG (1), Jallo Chak Campus LibraryCall number: 658.401 LAG (1).

4.
Preparing effective business plans : an entrepreneurial approach

by Barringer, Bruce R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2014Availability: Items available for loan: IIMJ LibraryCall number: 658.401 BAR (1), Jallo Chak Campus LibraryCall number: 658.401 BAR (1).

5.
Gaining and sustaining competitive advantage

by Barney, Jay B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2015Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.4012 BAR (1), IIMJ LibraryCall number: 658.4012 BAR (1).

6.
Strategic management and competitive advantage : concepts and cases

by Barney, Jay B | Hesterly, William S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2018Availability: Items available for loan: IIMJ LibraryCall number: 658.4012 BAR (1).

7.
Strategic management concepts : a competitive advantage approach

by David, Fred R | David, Forest R | Kansal, Purva.

Edition: 16th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2019Availability: Items available for loan: IIMJ LibraryCall number: 658.4012 DAV (1), Jallo Chak Campus LibraryCall number: 658.4012 DAV (1).

8.
Business model navigator : 55 models that will revolutionise your business

by Gassmann, Oliver | Frankenberger, Karolin | Csik, Michaela.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow Pearson 2014Availability: Items available for loan: IIMJ LibraryCall number: 658.4012 GAS (1).

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