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Services marketing : people, technology, strategy

by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.8 LOV (1).

2.
Services marketing : people, technology, strategy

by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2018Availability: Items available for loan: IIMJ LibraryCall number: 658.8 WIR (1).

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