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1.
Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane | Parameswaran, Ambi M.G | Jacob, Issac.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2015Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.827 KEL (1), IIMJ LibraryCall number: 658.827 KEL (1).

2.
Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane | Swaminathan, Vanitha | Parameswaran, Ambi M.G | Jacob, Issac.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2020Availability: Items available for loan: IIMJ LibraryCall number: 658.827 KEL (1).

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