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1.
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Services marketing : people, technology, strategy by Lovelock, Christopher | Wirtz, Jochen | Chatterjee, Jayanta. Edition: 7th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.8 LOV (1).
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2.
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Essentials of services marketing by Wirtz, Jochen | Lovelock, Christopher. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: England Pearson 2018Availability: Items available for loan: IIMJ LibraryCall number: 658.8 WIR (1).
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3.
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Services marketing : people, technology, strategy by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2018Availability: Items available for loan: IIMJ LibraryCall number: 658.8 WIR (1).
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