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1.
Consumer behavior : a South Asian perspective

by Babin, Barry J | Harris, Eric G | Mohan, Ashutosh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Cengage 2016Availability: Items available for loan: IIMJ LibraryCall number: 658.8342 BAB (1), Jallo Chak Campus LibraryCall number: 658.8342 BAB (1).

2.
Consumer behaviour

by Mukherjee, Srabanti.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Cengage 2019Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8342 MUK (1), IIMJ LibraryCall number: 658.8342 MUK (1).

3.
Consumer behavior : a managerial perspective

by Sharma, Dheeraj | Sheth, Jagdish N | Mittal, Banwari.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Cengage 2015Availability: Items available for loan: IIMJ LibraryCall number: 658.8342 SHA (1), Jallo Chak Campus LibraryCall number: 658.8342 SHA (1).

4.
Consumer behavior

by Kardes, Frank R | Cronley, Maria L | Cline, Thomas W.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Cengage 2019Availability: Items available for loan: IIMJ LibraryCall number: 658.8342 KAR (1), Jallo Chak Campus LibraryCall number: 658.8342 KAR (1).

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