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1.
MKTG : a South Asian perspective

by Lamb, Charles W | Hair, Joseph F | Sharma, Dheeraj | McDaniel, Carl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Cengage 2018Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8 LAM (1), IIMJ LibraryCall number: 658.8 LAM (1).

2.
B2B marketing : a South Asian perspective

by Hutt, Michael D | Sharma, Dheeraj | Speh, Thomas W.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Cengage 2019Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8 HUT (1), IIMJ LibraryCall number: 658.8 HUT (1).

3.
Consumer behavior : a managerial perspective

by Sharma, Dheeraj | Sheth, Jagdish N | Mittal, Banwari.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Cengage 2015Availability: Items available for loan: IIMJ LibraryCall number: 658.8342 SHA (1), Jallo Chak Campus LibraryCall number: 658.8342 SHA (1).

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