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Advertising and integrated brand promotion

by O'Guinn, Thomas Clayton | Allen, Chris T | Semenik, Richard J | Scheinbaum, Angeline Close.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Cengage 2019Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 659.1 OGU (1). Checked out (1).

2.
Promo : a south Asian perspective

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J | Banerjee, Mohua.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Cengage 2017Availability: Items available for loan: IIMJ LibraryCall number: 659.1 OGU (1), Jallo Chak Campus LibraryCall number: 659.1 OGU (1).

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