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1.
Marketing management : a casebook

by Pradhan, Debasis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.8 PRA (1), Jallo Chak Campus LibraryCall number: 658.8 PRA (1).

2.
Principles of marketing

by Pride, William M | Ferrell, O. C.

Edition: 18th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2016Availability: Items available for loan: IIMJ LibraryCall number: 658.8 PRI (1).

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