|
|
1.
|
Marketing management : a casebook by Pradhan, Debasis. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.8 PRA (1), Jallo Chak Campus LibraryCall number: 658.8 PRA (1).
|
|
|
2.
|
Internet marketing : integrating online and offline strategies by Roberts, Mary Lou | Zahay, Debra. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage 2019Availability: Items available for loan: IIMJ LibraryCall number: 658.872 ROB (1), Jallo Chak Campus LibraryCall number: 658.872 ROB (1).
|
|
|
3.
|
Marketing research : a South Asian perspective by Brown, Tom J | Suter, Tracy A | Adhikari, Atanu. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage 2016Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.83 BRO (1), IIMJ LibraryCall number: 658.83 BRO (1).
|
|
|
4.
|
Social media marketing : a strategic approach by Barker, Melissa | Barker, Donald I | Bormann, Nicholas F | Neher, Krista E. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage 2019Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.872 BAR (1), IIMJ LibraryCall number: 658.872 BAR (1).
|
|
|
5.
|
Principles of contemporary marketing by Kurtz, David L. Edition: 15th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage 2013Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8 KUR (1), IIMJ LibraryCall number: 658.8 KUR (1).
|
|
|
6.
|
Marketing : planning and strategy by Jain, Subhash C | Haley, George T. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage 2016Availability: Items available for loan: IIMJ LibraryCall number: 658.8 JAI (1), Jallo Chak Campus LibraryCall number: 658.8 JAI (1).
|
|
|
7.
|
Promo : a south Asian perspective by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J | Banerjee, Mohua. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage 2017Availability: Items available for loan: IIMJ LibraryCall number: 659.1 OGU (1), Jallo Chak Campus LibraryCall number: 659.1 OGU (1).
|
|
|
8.
|
Principles of marketing by Jain, Pooja | Singhal, Neha. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage 2019Availability: Items available for loan: IIMJ LibraryCall number: 658.8 JAI (1), Jallo Chak Campus LibraryCall number: 658.8 JAI (1).
|
|
|
9.
|
Green marketing management by Dahlstrom, Robert. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage 2017Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.802 DAH (1), IIMJ LibraryCall number: 658.802 DAH (1).
|
|
|
10.
|
Marketing management by Iacobucci, Dawn. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage 2019Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8 IAC (1), IIMJ LibraryCall number: 658.8 IAC (1).
|
|
|
11.
|
MKTG : a South Asian perspective by Lamb, Charles W | Hair, Joseph F | Sharma, Dheeraj | McDaniel, Carl. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage 2018Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8 LAM (1), IIMJ LibraryCall number: 658.8 LAM (1).
|
|
|
12.
|
Marketing strategy : text and cases by Ferrell, O. C | Hartline, Michael D. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage 2018Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8 FER (1), IIMJ LibraryCall number: 658.8 FER (1).
|
|
|
13.
|
Digital marketing : from fundamentals to future by Swaminathan, T. N | Kumar, Karthik. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage 2019Availability: Items available for loan: IIMJ LibraryCall number: 658.872 SWA (1), Jallo Chak Campus LibraryCall number: 658.872 SWA (1).
|
|
|
14.
|
B2B marketing : a South Asian perspective by Hutt, Michael D | Sharma, Dheeraj | Speh, Thomas W. Edition: 11th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage 2019Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8 HUT (1), IIMJ LibraryCall number: 658.8 HUT (1).
|
|
|
15.
|
Marketing channels : a management view by Rosenbloom, Bert. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage 2019Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.87 ROS (1), IIMJ LibraryCall number: 658.87 ROS (1).
|
|
|
16.
|
International marketing by Czinkota, Michael R | Ronkainen, Ilkka A. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.84 CZI (1). In transit (1).
|
|
|
17.
|
Principles of marketing by Pride, William M | Ferrell, O. C. Edition: 18th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage 2016Availability: Items available for loan: IIMJ LibraryCall number: 658.8 PRI (1).
|
