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1.
Marketing management : a casebook

by Pradhan, Debasis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.8 PRA (1), Jallo Chak Campus LibraryCall number: 658.8 PRA (1).

2.
Internet marketing : integrating online and offline strategies

by Roberts, Mary Lou | Zahay, Debra.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2019Availability: Items available for loan: IIMJ LibraryCall number: 658.872 ROB (1), Jallo Chak Campus LibraryCall number: 658.872 ROB (1).

3.
Marketing research : a South Asian perspective

by Brown, Tom J | Suter, Tracy A | Adhikari, Atanu.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2016Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.83 BRO (1), IIMJ LibraryCall number: 658.83 BRO (1).

4.
Social media marketing : a strategic approach

by Barker, Melissa | Barker, Donald I | Bormann, Nicholas F | Neher, Krista E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2019Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.872 BAR (1), IIMJ LibraryCall number: 658.872 BAR (1).

5.
Principles of contemporary marketing

by Kurtz, David L.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2013Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8 KUR (1), IIMJ LibraryCall number: 658.8 KUR (1).

6.
Marketing : planning and strategy

by Jain, Subhash C | Haley, George T.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2016Availability: Items available for loan: IIMJ LibraryCall number: 658.8 JAI (1), Jallo Chak Campus LibraryCall number: 658.8 JAI (1).

7.
Promo : a south Asian perspective

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J | Banerjee, Mohua.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2017Availability: Items available for loan: IIMJ LibraryCall number: 659.1 OGU (1), Jallo Chak Campus LibraryCall number: 659.1 OGU (1).

8.
Principles of marketing

by Jain, Pooja | Singhal, Neha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2019Availability: Items available for loan: IIMJ LibraryCall number: 658.8 JAI (1), Jallo Chak Campus LibraryCall number: 658.8 JAI (1).

9.
Green marketing management

by Dahlstrom, Robert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2017Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.802 DAH (1), IIMJ LibraryCall number: 658.802 DAH (1).

10.
Marketing management

by Iacobucci, Dawn.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2019Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8 IAC (1), IIMJ LibraryCall number: 658.8 IAC (1).

11.
MKTG : a South Asian perspective

by Lamb, Charles W | Hair, Joseph F | Sharma, Dheeraj | McDaniel, Carl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2018Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8 LAM (1), IIMJ LibraryCall number: 658.8 LAM (1).

12.
Marketing strategy : text and cases

by Ferrell, O. C | Hartline, Michael D.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2018Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8 FER (1), IIMJ LibraryCall number: 658.8 FER (1).

13.
Digital marketing : from fundamentals to future

by Swaminathan, T. N | Kumar, Karthik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2019Availability: Items available for loan: IIMJ LibraryCall number: 658.872 SWA (1), Jallo Chak Campus LibraryCall number: 658.872 SWA (1).

14.
B2B marketing : a South Asian perspective

by Hutt, Michael D | Sharma, Dheeraj | Speh, Thomas W.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2019Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8 HUT (1), IIMJ LibraryCall number: 658.8 HUT (1).

15.
Marketing channels : a management view

by Rosenbloom, Bert.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2019Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.87 ROS (1), IIMJ LibraryCall number: 658.87 ROS (1).

16.
International marketing

by Czinkota, Michael R | Ronkainen, Ilkka A.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.84 CZI (1). In transit (1).

17.
Principles of marketing

by Pride, William M | Ferrell, O. C.

Edition: 18th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2016Availability: Items available for loan: IIMJ LibraryCall number: 658.8 PRI (1).

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