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1.
Infinite asset : managing brands to build new value

by Hill, Sam | Lederer, Chris | Keller, Kevin Lane.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business School Press 2001Availability: Items available for loan: IIMJ LibraryCall number: 658.827 HIL (1).

2.
Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane | Parameswaran, Ambi M.G | Jacob, Issac.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2015Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.827 KEL (1), IIMJ LibraryCall number: 658.827 KEL (1).

3.
Marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KOT (3), Jallo Chak Campus LibraryCall number: 658.8 KOT (4).

4.
Framework for marketing management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2018Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KOT (3), Jallo Chak Campus LibraryCall number: 658.8 KOT (1).

5.
Marketing management

by Kotler, Philip | Keller, Kevin Lane | Brady, Mairead | Goodman, Malcolm | Hansen, Torben.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow Pearson 2019Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KOT (1).

6.
Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane | Swaminathan, Vanitha | Parameswaran, Ambi M.G | Jacob, Issac.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson 2020Availability: Items available for loan: IIMJ LibraryCall number: 658.827 KEL (1).

7.
Marketing Management

by Kotler, Philip | Keller, Kevin Lane | Chernev, Alexander | Sheth, Jagdish N | Shainesh, G.

Edition: 16th ed. Publication details: Chennai Pearson 2021Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KOT (1).

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