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1.
Marketing management : Indian cases

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson India Education 2018Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8 MAR (1), IIMJ LibraryCall number: 658.8 MAR (1).

2.
Consumer behaviour : the Indian context

by Ramesh Kumar, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson 2017Availability: Items available for loan: IIMJ LibraryCall number: 658.827 RAM (1), Jallo Chak Campus LibraryCall number: 658.827 RAM (1).

3.
Howard-Sheth theory of buyer behavior

by Sheth, Jagdish N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley 2020Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8342 SHE (1), IIMJ LibraryCall number: 658.8342 SHE (1).

4.
Consumer behavior : building marketing strategy

by Mothersbaugh, David L | Hawkins, Del I | Mookerjee, Amit | Mothersbaugh, Linda L | Tom, Gail.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi McGraw-Hill 2014Availability: Items available for loan: Jallo Chak Campus LibraryCall number: 658.8342 MOT (1), IIMJ LibraryCall number: 658.8342 MOT (1).

5.
Consumer behavior : buying, having, and being

by Solomon, Michael R | Panda, Tapan Kumar.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2020Availability: Items available for loan: IIMJ LibraryCall number: 658.8342 SOL (1), Jallo Chak Campus LibraryCall number: 658.8342 SOL (1).

6.
Consumer Behaviour

by Schiffman, Leon G | Wisenblit, Joseph | Kumar, S. Ramesh.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson 2021Availability: Items available for loan: IIMJ LibraryCall number: 658.8342 SCH (1), Jallo Chak Campus LibraryCall number: 658.8342 SCH (1).

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