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1.
Category management in purchasing : a strategic approach to maximize business profitability

by Obrien, Jonathan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Great Britain Kogan Page 2010Availability: Items available for loan: IIMJ LibraryCall number: 658.72 OBR (1).

2.
Handbook of logistics and distribution management

by Rushton, Alan | Croucher, Phil | Baker, Peter.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2017Availability: Items available for reference: IIMJ Library Not for loanCall number: 658.5 RUS (1). :

3.
Warehouse management : a complete guide to improving efficiency and minimizing costs in the modern warehouse

by Richards, Gwynne.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2014Availability: Items available for loan: IIMJ LibraryCall number: 658.785 RIC (1).

4.
Understanding digital marketing : marketing strategies for engaging the digital generation

by Ryan, Damian.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2017Availability: No items available : Checked out (1).

5.
Best digital marketing campaigns in the world : mastering the art of customer engagement

by Ryan, Damian | Jones, Calvin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.872 RYA (1).

6.
Predictive HR analytics : mastering the HR metric

by Edwards, Martin R | Edwards, Kirsten.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2016Availability: Items available for loan: IIMJ LibraryCall number: 658.301 EDW (1). Withdrawn (1).

7.
About face : the secrets of emotionally effective advertising

by Hill, Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2010Availability: Items available for loan: IIMJ LibraryCall number: 659.1 HIL (1).

8.
Adland : a global history of advertising

by Tungate, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2008Availability: Items available for loan: IIMJ LibraryCall number: 659.1 TUN (1).

9.
Adaptability : the art of winning in an age of uncertainty

by McKeown, Max.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2012Availability: Items available for loan: IIMJ LibraryCall number: 155.24 MCK (1).

10.
Brand immortality : how brands can live long and prosper

by Pringle, Hamish | Field, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2009Availability: Items available for loan: IIMJ LibraryCall number: 658.827 PRI (1).

11.
Brand lands, hot spots and cool spaces : welcome to the third place and the total marketing experience

by Mikunda, Christian | Blomen, Andrea.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2004Availability: Items available for loan: IIMJ LibraryCall number: 658.827 MIK (1).

12.
Brand together : how co-creation generates innovation and re-energizes brands

by Ind, Nicholas | Fuller, Clare | Trevail, Charles.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2012Availability: Items available for loan: IIMJ LibraryCall number: 658.827 IND (1).

13.
Branded male : marketing to men

by Tungate, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2008Availability: Items available for loan: IIMJ LibraryCall number: 658.827 TUN (1), Jallo Chak Campus LibraryCall number: 658.827 TUN (1).

14.
Branded mind : what neuroscience really tells us about the puzzle of the brain and the brand

by Plessis, Erik Du.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2011Availability: Items available for loan: IIMJ LibraryCall number: 658.827 PLE (2).

15.
Business to business market research : understanding and measuring business markets

by McNeil, Ruth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2006Availability: Items available for loan: IIMJ LibraryCall number: 658.83 MCN (1).

16.
Consumer insight : how to use data and market research to get closer to your customer

by Stone, Merlin | Bond, Alison | Foss, Bryan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2005Availability: Items available for loan: IIMJ LibraryCall number: 658.834 STO (1).

17.
Creating and delivering your value proposition : managing customer experience for profit

by Barnes, Cindy | Blake, Helen | Pinder, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2010Availability: Items available for loan: IIMJ LibraryCall number: 658.812 BAR (1).

18.
Creating the strategy : winning and keeping customers in B2B markets

by Gould, Rennie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2012Availability: Items available for loan: IIMJ LibraryCall number: 658.802 GOU (1).

19.
Essential law for marketers

by Kolah, Ardi.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2013Availability: Items available for loan: IIMJ LibraryCall number: 658.8 KOL (1).

20.
Family wars : classic conflicts in family business and how to deal with them

by Gordon, Grant | Nicholson, Nigel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2008Availability: Items available for loan: IIMJ LibraryCall number: 658.4053 GOR (1).

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