TY  - BOOK
AU  - Varma, Sumati
TI  - Fundamentals of international business
SN  - 9789353068950
U1  - 338.88 VAR 
PY  - 2019///
CY  - Noida
PB  - Pearson
KW  - INTERNATIONAL BUSINESS ENTERPRISES
KW  - INTERNATIONAL TRADE
N2  - This book captures the core essence of international business with focus on the plethora of issues related to the functioning transnational corporations (TNCs), within its geographical proximity and then moving on to more advanced mode of foreign market
entry. The language and the flow of the content enable students to understand and interpret the complexities of the subject including latest developments like BREXIT and the fluctuations in the BOLIVAR
ER  -