TY - BOOK AU - Barringer, Bruce R. AU - Ireland, R. Duane TI - Entrepreneurship: : successfully launching new ventures SN - 9789332555587 U1 - 338.04 BAR PY - 2018/// CY - Noida PB - Pearson KW - ENTREPRENEURSHIP KW - NEW BUSINESS ENTERPRISES N2 - In this books, the author emphasis on the entrepreneurial process - particularly opportunity, recognition and feasibility analysis. This book contains many real-life examples, makes a thoughtful, practical guide to the process of launching new ventures. It begins by introducing a model of the entrepreneurial process, and follows the model throughout the book. A four part organization makes the journey toward understanding the entrepreneur process both enjoyable and productive ER -