Scarborough, Norman M. <br/><br/>
Essentials of entrepreneurship and small business management 

 - 8th ed. 
 - Noida  Pearson  2019 
 - 704p. 
<br/><br/> This eighth edition introduces the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. The book includes chapters the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. 
<br/><br/><label>ISBN: </label>9789332559981 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ENTREPRENEURSHIP<br/>NEW BUSINESS ENTERPRISES- MANAGEMENT<br/>SMALL BUSINESS- MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>338.04 SCA