Scarborough, Norman M.

Essentials of entrepreneurship and small business management - 8th ed. - Noida Pearson 2019 - 704p.

This eighth edition introduces the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. The book includes chapters the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations.

9789332559981


ENTREPRENEURSHIP
NEW BUSINESS ENTERPRISES- MANAGEMENT
SMALL BUSINESS- MANAGEMENT

338.04 SCA