TY  - BOOK
AU  - Pradhan, Debasis
TI  - Marketing management: : a casebook
SN  - 9788131515600
U1  - 658.8 PRA 
PY  - 2017///
CY  - New Delhi
PB  - Cengage
KW  - MARKETING-MANAGEMENT
N2  - This book is a comprehensive collection of 16 cases aimed at helping students understand the complex issues that marketing professionals deal with on a regular basis. These cases will help students apply conceptual, strategic thinking to issues in
marketing management, as well as provide them with more practical operational ideas and methods. The cases are Asia-centric, taken from small and large corporations, and include household names such as Reliance Fresh Stores, Burnol, Burger King, and Cafe Coffee Day
ER  -