Research methods in tourism, hospitality and events management
Material type:
TextPublication details: Los Angeles SAGE 2017Description: 344pISBN: 9781473919150Subject(s): HOSPITALITY INDUSTRY- RESEARCH METHODOLOGYDDC classification: 001.42 Summary: In this book, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis .
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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IIMJ Library General Stacks | Non-fiction | 001.42 BRU (Browse shelf (Opens below)) | Available | 1039 | ||
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Books
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Jallo Chak Campus Library General Stacks | Non-fiction | 001.42 BRU (Browse shelf (Opens below)) | Available | 1371 |
Table of Contents:
1: What is Research? Chapter
2: Research Methods Chapter
3: Planning a Project Chapter
4: Selecting a Sample Chapter
5: Quantitative Data Collection Methods Chapter
6: Qualitative Data Collection Methods Chapter
7: Analysing the Data: A Quantitative Approach Chapter
8: Analysing the Data: A Qualitative Approach Chapter
9: Writing Up, Presenting and Publishing the Results
In this book, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis .
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