Table of Contents:

1. Leadership, Mission, Vision, and Culture
2. The Shared Motivation of Transformational Leadership
3. Fundamentals of Strategic Planning
4. SWOT Analysis
5. Healthcare Marketing
6. Health Information Technology
7. Designing an Effective Business Plan
8. Communicating the Strategic Plan
9. Accountable Care Organizations and Physician Alignment
10. Post-Acute Care
11. Political, Business, and Ethical Decisions in Health Systems
12. Quality, Safety, Patient Experience, and Value
13. The Future of Healthcare

This book is a comprehensive guide to developing and implementing a strategic plan. The book begins by examining the role of leadership in strategic planning and the impact of organizational culture. It then explores the essential techniques, tools, and data necessary for developing a strategic plan. It takes a futurist perspective and acknowledges the constant changes in regulatory and quality requirements and the evolving healthcare innovations that strategic planning must consider. Throughout the book, a comprehensive case study allows readers to assume the role of strategic planners and apply what they are learning. This revised edition includes insight into the modern healthcare system, an exploration of trends in mergers and acquisitions, system growth, and value-based care, current data on healthcare spending, hospital statistics, healthcare employment, and the use of healthcare technology, and new content on the use of artificial intelligence and big data in healthcare, as well as the benefits of block chain technology. It also covers future advances in healthcare, including genomics and Medicare for All, and expanded marketing content, including the latest trends in websites, digital outlets, and social media. The book includes study questions and practical exercises in each chapter that are linked to the book’s case study, as well as online exercises to expand student learning. Aiming to be the primary resource for university courses in healthcare strategic planning, this book incorporates the latest developments with best practices.