Table of Contents:

Part I: Fundamentals
1. What is communication?
2. What is strategy?
3. What is strategic communication?

Part II: Communication processes and organizations.
4. Strategic communication in society and marketplaces
5. Organizational identity and culture
6. Change and crisis communication
7. Mediatization : from traditional to social media

Part III: Future developments
8. The future of strategic communication - communication value and the communicative organization

Using examples from the literature and personal experiences from the authors' own work, this textbook offers a general overview of the fundamental ideas, theories, and techniques in strategic communication. Prior to examining the communication processes within leadership, reputation, crisis, and change, strategic communication first clarifies the fundamental concepts connected to communication, organizations, and strategy. In their effort to create a framework for the future, the writers use the idea of communicative organizations as their foundation. With the addition of a new chapter on "The Future of Strategic Communication," the content of this second edition has been completely updated to reflect the most recent research and practice examples. Also, the new version has improved pedagogical elements to facilitate learning, such as key takeaways, fresh international case studies, and examples all through. Following completion of the book, the pupil or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems.