Mountain View

Services marketing : integrating customer focus across the firm

By: Zeithaml, Valarie AContributor(s): Bitner, Mary Jo | Gremler, Dwayne D | Pandit, AjayMaterial type: TextTextPublication details: Chennai McGraw Hill 2017Edition: 6th edDescription: 707pISBN: 9781259026812Subject(s): SERVICES INDUSTRIES-MARKETING | CUSTOMER SERVICESDDC classification: 658.8 ZEI
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Books Books IIMJ Library
658.8 ZEI (Browse shelf (Opens below)) Available 1193
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Non-fiction 658.8 ZEI (Browse shelf (Opens below)) Available 746

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