IIMJ eLibrary catalog › Details for: Advertising and promotion

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Advertising and promotion : an integrated marketing communications perspective

TextPublication details: New Delhi McGraw Hill 2016Edition: 9th edDescription: 1016pISBN: 9781259026850Subject(s): ADVERTISING | SALES PROMOTION | COMMUNICATION IN MARKETINGDDC classification: 659.1 BEL

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	IIMJ Library	Non-fiction	659.1 BEL (Browse shelf (Opens below))	Available		735

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Previous	659 PRE Event marketing	659.1 AUL Frenemies	659.1 BAT Advertising management	659.1 BEL Advertising and promotion	659.1 BEL Advertising and promotion : an integrated marketing communications perspective	659.1 BEL Advertising and promotion : an integrated marketing communications perspective	659.1 BHA Multiculturalism and advertising : Indian and European enterprises under globalization	Next

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