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Advertising and promotion : an integrated marketing communications perspective

By: Belch, George EContributor(s): Belch, Michael A | Purani, KeyoorMaterial type: TextTextPublication details: New Delhi McGraw Hill 2016Edition: 9th edDescription: 1016pISBN: 9781259026850Subject(s): ADVERTISING | SALES PROMOTION | COMMUNICATION IN MARKETINGDDC classification: 659.1 BEL
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Non-fiction 659.1 BEL (Browse shelf (Opens below)) Available 735

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