Strategic brand management : building, measuring, and managing brand equity
Material type:
TextPublication details: Noida Pearson 2015Edition: 4th edDescription: 586pISBN: 9789332542204Subject(s): PRODUCT MANAGEMENT | BRAND NAME PRODUCTSDDC classification: 658.827 KEL
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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IIMJ Library General Stacks | Non-fiction | 658.827 KEL (Browse shelf (Opens below)) | Available | 1108 | ||
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Jallo Chak Campus Library | Non-fiction | 658.827 KEL (Browse shelf (Opens below)) | Available | 734 |
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| 658.827 GUP Brand Wars : combat strategies for indian brands | 658.827 GUT Luxury talent management | 658.827 HIL Infinite asset | 658.827 KEL Strategic brand management | 658.827 KEL Kellogg on branding in a hyper-connected world | 658.827 KEL Strategic brand management : building, measuring, and managing brand equity | 658.827 KOE Brand new |
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