Mountain View

Strategic brand management : building, measuring, and managing brand equity

By: Keller, Kevin LaneContributor(s): Parameswaran, Ambi M.G | Jacob, IssacMaterial type: TextTextPublication details: Noida Pearson 2015Edition: 4th edDescription: 586pISBN: 9789332542204Subject(s): PRODUCT MANAGEMENT | BRAND NAME PRODUCTSDDC classification: 658.827 KEL
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Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books IIMJ Library
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Non-fiction 658.827 KEL (Browse shelf (Opens below)) Available 1108
Books Books Jallo Chak Campus Library
Non-fiction 658.827 KEL (Browse shelf (Opens below)) Available 734
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