Table of Contents:


1: Introduction to business research
2: Getting started: choosing your research direction
3: Writing your research proposal
4: Searching and critically reviewing the literature
5: Research philosophies, approaches and strategies
6: Formulating the research design
7: Plagiarism and ethics in business research
8: Doing work-based projects and researching your own organization
9: Sampling techniques
10: Secondary data
11: Social media for research
12: Interviews and focus groups
13: Observational research
14: Questionnaires
15: Analyzing and managing qualitative data
16: Analyzing and managing quantitative data
17: Getting started with IBM SPSS statistics
18: Writing up and disseminating your work

This book gives you everything you need to successfully complete your research project. From choosing a direction for your research and considering ethics to data collection and presenting your results, it offers straightforward guidance on every step of the research process. Covering topics such as social media research, group working and how to research your own organisation, it provides a thorough view of research for business and management students.