Table of contents:


SECTION I: Business Innovation

The Future of Marketing is in Artificial Intelligence

Why and How of Innovation? Some ideas for a Better Tomorrow

Future of Global Business with Respect to Innovation, Integration and Impact on Environment

Exploring the Propensity of Women towards Entrepreneurship across Nations

Greenwashing in Marketing - The New Normal

Nostalgic Consumption: Exploring the Role of Nostalgic Intensity, Elements and Nostalgia Advertising

Blockchain in Additive Manufacturing

Green Practices of Business and their Impact

Development of Marine Economy and the Growth of Shipping Industry during the Outbreak of COVID-19

An Analytical Study of Scope, Reach and Expansion of Green Consumer Durable Products in Delhi


SECTION II: Business Integration


Self-Gifting: Study of Shopping Behaviours and Post-Purchase

Investigation on Values of Top Management in Export Oriented Apparel Industry in Sri Lanka

Ingredients for Transforming from Wild to Workable Multigenerational Team!!!; An Appraisal Study

Medical Tourism: A Comparative Study of India and Malaysia

Rebuilding Organisational Culture for Progressive Tomorrow Proposing the SDCMC Scale

COVID-19 Outbreak: The New Normal of Working from Home and Mental Well-being

Consumer Preferences for Product Attributes of Smartphones Identified with Different Demographic Segments

Khadi in Kids Wear: Analyzing Parental Views

Understanding Psychological Contract and its Impact on Organizational Citizenship Behavior

Reconceive HR Practices: Post-COVID-19 Era


SECTION III: Business Impact


Ethical Banking and its Impact on Environmental Sustainability: A Literature Review

An Analysis of Behavioral Biases Influencing the Individual Investors Decisions in Post COVID19 Era

Bio-similar Drugs: A Study to Measure Attentiveness, Acquaintance and Perception towards Youth in Gujarat

Financial Resources of Startups: An Empirical Analysis of Selected Indian Companies

Asteria - A Way to Go Green

Effect of COVID on Hyperlocal Market and its Customer's Perception

Impact of Technology in Group Teaching in Higher Education in India

Applications of Music Therapy in Everyday Life: A Review

Change in Online Buying Behaviour of Senior Adults Towards E-commerce Platforms in India: A Study Using the UTAUT, IRT & TAM Models

Change in Online Buying Behaviour of Senior Adults Towards E-commerce Platforms in India:
A Study Using the UTAUT, IRT & TAM Models

An Empirical Study on the Impact of COVID-19 Lockdown on Mental and Physical Health of Women/Housemakers

A Study of Level of Organisational Role Stress in Education Institutions

Consumer Behavior in Unforeseen Situation

A Study on Students' Perception Towards Online Classes

Consumer Buying Behaviour during Pandemics: A Case Study of Covid-19 Pandemic in Rural-Urban India

Association between Resilience, Pre-Traumatic Stress and Anxiety during Pandemic: A Structural Equation Modelling

This volume's collection of papers aims to discuss innovative business concepts, novel techniques, and the channelling of youth power to develop the businesses of future by innovating, assimilating, and building a better tomorrow.