Mountain View

Culturematic : how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000-year symphony, and ROFLcon memes will help you create and execute breakthrough ideas

By: McCracken, GrantMaterial type: TextTextPublication details: Boston Harvard Business School Press 2012Description: 291pISBN: 9781422143292Subject(s): MANAGEMENT- SOCIAL ASPECTS | POPULAR CULTURE- ECONOMIC ASPECTS | TECHNOLOGICAL INNOVATIONS | CREATIVE THINKING | NEW PRODUCTS | DIFFUSION OF INNOVATIONSDDC classification: 658.4
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