Mountain View

Brand new nation : capitalist dreams and nationalist designs in twenty-first century India

By: Kaur, RavinderPublication details: Noida HarperBusiness 2021Description: 346pISBN: 9789354227417Subject(s): Investments, Foreign - India | Branding (Marketing) - Political aspects - India | National Characteristics, East IndianDDC classification: 330.954 Summary: Brand New Nation opens a new field of inquiry to examine how this "newness" is anticipated, manufactured, and experienced in the postcolony dressed up as an emerging market. What does it even mean for a nation to be transformed into an investment destination for global capital? And when and how did the postcolony come to be perceived as the future of capitalism itself? Author examines this enchanting moment of transition, which also signifies the euphoric arrival of neuzeit (new time), the epochal threshold that marks India's temporal shift into modernity. If the strange aesthetics of novelty were formed within a play of discontinuities, of tensions between the old and the new, then the ruptured surface was seemingly held together by deep, undisturbed structures of enduring timelessness. Kaur traces the history of this interwoven duality, which has long underpinned the claims of India's constant rebirth as being staged in the enigmatic theatre of timeless past and accelerated future, and the ways in which it continues to manufacture the current imaginary of 21st-century India as a global player"
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Table of Contents:

1: Futures market
2: Economy of Hope
3: Remixing history
4: Icons of good times
5: The magical market
6: The second liberation
7: Uncommon futures

Brand New Nation opens a new field of inquiry to examine how this "newness" is anticipated, manufactured, and experienced in the postcolony dressed up as an emerging market. What does it even mean for a nation to be transformed into an investment destination for global capital? And when and how did the postcolony come to be perceived as the future of capitalism itself? Author examines this enchanting moment of transition, which also signifies the euphoric arrival of neuzeit (new time), the epochal threshold that marks India's temporal shift into modernity. If the strange aesthetics of novelty were formed within a play of discontinuities, of tensions between the old and the new, then the ruptured surface was seemingly held together by deep, undisturbed structures of enduring timelessness. Kaur traces the history of this interwoven duality, which has long underpinned the claims of India's constant rebirth as being staged in the enigmatic theatre of timeless past and accelerated future, and the ways in which it continues to manufacture the current imaginary of 21st-century India as a global player"

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