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Power of experiments : decision making in a data-driven world

By: Luca, MichaelContributor(s): Bazerman, Max HMaterial type: TextTextPublication details: Cambridge MIT Press 2021Description: 211pISBN: 9780262542272Subject(s): Decision making | Experimental economics | PsychologyDDC classification: 658.403 Summary: Have you logged into Facebook recently? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. They describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Moving beyond tech, Luca and Bazerman consider experimenting for the social good--different ways that governments are using experiments to influence to 'nudge' behaviour ranging from voter apathy to school absenteeism.
List(s) this item appears in: New Arrivals_Apr22
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Table of Contents:

1. Breaking out of the lab. The power of experiments
2. The rise of experiments in psychology and economics
3. The rise of behavioral experiments in policymaking
4. Experiments in the tech sector. From the behavioral insights team to Booking.com
5. #AirbnbWhileBlack
6. eBay's $50 million advertising mistake
7. Deep discounts at Alibaba
8. Shrouded fees at StubHub
9. Market-level experiments at Uber
10. The Facebook blues
11. Experimenting for the social good. Behavioral experiments for the social good
12. Healthy, wealthy, and wise
13. The behavior changes for good project
14. The ethics of experimentation
15. A final case for experiments and some concluding lessons.

Have you logged into Facebook recently? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. They describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Moving beyond tech, Luca and Bazerman consider experimenting for the social good--different ways that governments are using experiments to influence to 'nudge' behaviour ranging from voter apathy to school absenteeism.

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