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New builders : face to face with the true future of business

By: Levine, SethContributor(s): Macbride, ElizabethMaterial type: TextTextPublication details: Hoboken Wiley 2021Description: 280pISBN: 9781119797364Subject(s): Entrepreneurship - United States | Small business - United StatesDDC classification: 338.64 Summary: This book tells the stories of the next generation of entrepreneurs -- and argue for the future of American entrepreneurship. That future lies in surprising places -- and will rely on the success of women, black and brown entrepreneurs. Our country hasn't yet even recognized the identities of the New Builders, let alone developed strategies to support them. Our misunderstanding is driven by a core misperception. Consider a "typical" American entrepreneur. Think about the entrepreneur who appears on TV, the business leader making headlines during the pandemic. Think of the type of businesses she or he is building, the college or business school they attended, the place they grew up. The image you probably conjured is that of a young, white male starting a technology business. He's likely in Silicon Valley. Possibly New York or Boston. He's self-confident, versed in the ins and outs of business funding and has an extensive (Ivy League?) network of peers and mentors eager to help his business thrive, grow and make millions, if not billions.
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Non-fiction 338.64 LEV (Browse shelf (Opens below)) Available 6023

Table of Contents:


Part I: Who Are the New Builders?
1: A New Generation
2: How Change Really Happens
3: The Definition of Success
4: More Than Grit
Part II: How We Got Here/What We’re Up Against
5: Opportunity When You Don’t Always Expect It
6: A Brief History of Entrepreneurship in the United States
7: The Elephants in the Room
8: Where’s the Money
9: Failure, A Hallmark of Builders New and Old
Part III: The Invisible Army
10: Unlikely Heroes
11: The Backbone of America
12: Sum of Our Parts
13: No One Develops on the East Side
Part IV: Face to Face with the Future
14 A Secret of Silicon Valley
15 New Capital Models
16: Hope and Promise

This book tells the stories of the next generation of entrepreneurs -- and argue for the future of American entrepreneurship. That future lies in surprising places -- and will rely on the success of women, black and brown entrepreneurs. Our country hasn't yet even recognized the identities of the New Builders, let alone developed strategies to support them. Our misunderstanding is driven by a core misperception. Consider a "typical" American entrepreneur. Think about the entrepreneur who appears on TV, the business leader making headlines during the pandemic. Think of the type of businesses she or he is building, the college or business school they attended, the place they grew up. The image you probably conjured is that of a young, white male starting a technology business. He's likely in Silicon Valley. Possibly New York or Boston. He's self-confident, versed in the ins and outs of business funding and has an extensive (Ivy League?) network of peers and mentors eager to help his business thrive, grow and make millions, if not billions.

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