Mountain View

Doing business in India : the PESTEL framework

By: Agarwal, Anurag KMaterial type: TextTextSeries: Management for ProfessionalsPublication details: Singapore Springer 2022Description: 207pISBN: 9811690448; 9789811690440Subject(s): Investments, Foreign | Entrepreneurship | Economic historyDDC classification: 332.673 Summary: The book focuses on the different aspects of business in India required to be taken care of by any businessperson, especially a foreigner, willing to do business in India. India is known for "unity in diversity." The country being a very old civilization, and of continental size with great diversity, often remains a mystery for most of the foreign investors and businesspersons who get very easily attracted to it because of the humongous market and its potential. The book goes deep into the various important aspects of business in India which essentially hold the key to success of a business venture. A good understanding of the political, economic, social, technological, environmental, and legal aspects (the PESTEL framework) of the business environment in the country holds a businessperson in good stead in comparison with others who have little or no idea of the big picture. The book discusses these aspects with pertinent examples to make understanding their interplay easy. Any person unfamiliar with India as a country will get a good idea of different aspects of the country through the PESTEL framework and will be able to understand the true meaning of unity in diversity. Also, it makes it possible for someone well versed with the system of business in India to appreciate the finer aspects.
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Table of Contents:

MODULE I: Overview
Chapter 1: Introduction
Chapter 2. Hopes and Potential
Chapter 3. Success Stories

MODULE II: The PESTEL Framework
Chapter 4. Political Approach
Chapter 5. Economic Approach
Chapter 6. Social Approach
Chapter 7. Technological Approach
Chapter 8. Environmental Approach
Chapter 9. Legal Approach

MODULE III: Doing Business
Chapter 10. Investing in India
Chapter 11. Establishing a Business in India
Chapter 12. Running a Business in India.

The book focuses on the different aspects of business in India required to be taken care of by any businessperson, especially a foreigner, willing to do business in India. India is known for "unity in diversity." The country being a very old civilization, and of continental size with great diversity, often remains a mystery for most of the foreign investors and businesspersons who get very easily attracted to it because of the humongous market and its potential. The book goes deep into the various important aspects of business in India which essentially hold the key to success of a business venture. A good understanding of the political, economic, social, technological, environmental, and legal aspects (the PESTEL framework) of the business environment in the country holds a businessperson in good stead in comparison with others who have little or no idea of the big picture. The book discusses these aspects with pertinent examples to make understanding their interplay easy. Any person unfamiliar with India as a country will get a good idea of different aspects of the country through the PESTEL framework and will be able to understand the true meaning of unity in diversity. Also, it makes it possible for someone well versed with the system of business in India to appreciate the finer aspects.

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