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Small business management : launching and growing entrepreneurial ventures

By: Longenecker, Justin GContributor(s): Petty, J. William | Palich, Leslie E | Hoy, FrankMaterial type: TextTextPublication details: New Delhi Cengage 2019Edition: 18th edDescription: 712pISBN: 9789353502249Subject(s): Business management | Small businessDDC classification: 658.022 LON Summary: This text delves into the fundamentals of business management, with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. All-new cases, proven exercises, and online activities place students in the role of decision-makers to sharpen their understanding of concepts.
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Non-fiction 658.022 LON (Browse shelf (Opens below)) Available 4790

Table of contents:
1. The entrepreneurial life
2. Integrity, ethics and, social entrepreneurship
3. Starting a small business
4. Franchising and buyouts
5. The family business
6. The business plan: visualizing the dream
7. The marketing plan
8. The organizational plan: teams, legal structures, alliances, and directors
9. The location plan
10. Understanding a firm's financial statements
11. Forecasting financial requirements
12. A firm's sources of financing
13. Planning for the harvest
14. Building customer relationships
15. Product and supply chain management
16. Pricing and credit decisions
17. Promotional planning
18. Global opportunities for small business
19. Professional management and the small business
20. Managing human resources
21. Managing operations
22. Managing the firm's assets
23. Managing risk in the small business

This text delves into the fundamentals of business management, with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. All-new cases, proven exercises, and online activities place students in the role of decision-makers to sharpen their understanding of concepts.

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