Consumer behaviour

By: Sarma, SarmisthaMaterial type: TextTextPublisher: New Delhi Dreamtech 2019Description: 424pISBN: 9789389520002Subject(s): Consumer behaviourDDC classification: 658.8342 SAR
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658.8342 SAR (Browse shelf) Available 4656

Table of Contents:
1. Introduction to Consumer Behaviour
2. Consumer Research
3. Market Segmentation
4. Consumer Motivation
5. Personality and Consumer Behaviour
6. Consumer Perception
7. Consumer Learning
8. Attitude
9. Group Influence and Communication Process
10. Social Class
11. Culture and Family
12. Consumer Influence and Diffusion of Innovation
13. Models of Consumer Behvaiour

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