Mountain View

Consumer Behaviour

By: Schiffman, Leon GContributor(s): Wisenblit, Joseph | Kumar, S. RameshMaterial type: TextTextPublication details: Noida Pearson 2021Edition: 12th edDescription: 670pISBN: 9789353069834Subject(s): Consumer behaviorDDC classification: 658.8342 SCH Summary: With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Status Date due Barcode
Books Books IIMJ Library
General Stacks
Non-fiction 658.8342 SCH (Browse shelf (Opens below)) Checked out 13/10/2022 4654
Books Books Jallo Chak Campus Library
General Stacks
Non-fiction 658.8342 SCH (Browse shelf (Opens below)) Available 4655

Table of Contents:
1. Consumer Behavior and Technology
2. Market Segmentation and Real-Time Bidding
3. Consumer Motivation and Personality
4. Consumer Perception and Positioning
5. Consumer Learning
6. Consumer Attitude Formation and Change
7. Persuading Consumers
8. From Print and Broadcast to Social Media and Mobile Advertising
9. Reference Groups and Communities, Opinion Leaders, and Word-of-Mouth
10. The Family and Its Social Standing
11. Cultural Values and Consumer Behavior
12. Cross-Cultural Consumer Behavior: An International Perspective
13. Consumer Decision-Making and Diffusion of Innovations
14. Marketers' Ethics and Social Responsibility
15. Consumer Research

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making.

There are no comments on this title.

to post a comment.
Customized & Implemented by Library, Indian Institute of Management Jammu