Consumer behavior : building marketing strategy

By: Mothersbaugh, David LContributor(s): Hawkins, Del I | Mookerjee, Amit | Mothersbaugh, Linda L | Tom, GailMaterial type: TextTextPublisher: New Delhi McGraw-Hill 2014Edition: 13th edDescription: 929pISBN: 9789389538052Subject(s): Market surveys | Consumer behaviorDDC classification: 658.8342
List(s) this item appears in: New Arrivals_14092021
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