Mountain View

Startup way : how entrepreneurial management transforms culture and drives growth

By: Ries, EricMaterial type: TextTextPublication details: London Portfolio Penguin 2017Description: 390pISBN: 9780241197264Subject(s): Entrepreneurship | New business enterprises | Organizational effectivenessDDC classification: 338.04 Summary:
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Table of Contents:

Part I. The modern company
1. Respect the past, invent the future: creating the modern company
2. Entrepreneurship: the missing function
3. A startup state of mind
4. Lessons from the lean startup
5. A management system for innovation at scale

Part II. A road map for transformation
6. Phase one: Critical mass
7. Phase two: Scaling up
8. Phase three: Deep systems
9. Innovation accounting

Part III. The big picture
10. A unified theory of entrepreneurship
11. Toward a pro-entrepreneurship public policy

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